Why Being the Employer-of-Choice in Senior Living Is an Investor Metric

Investing in our staff is more than just a philosophy; it's a competitive advantage.

April was a busy month across our communities.

Senior care has a staffing problem that goes deeper than a labor shortage. 64% of workers cite insufficient benefits, and 40% point specifically to the lack of employer-sponsored healthcare, factors that contribute to staff turnover in long-term care settings. The consequences, as well as turnover, are reflected in care quality, community reputation, and ultimately, the bottom line.

At Aquinas Senior Living, we made a deliberate decision to address this head-on. We hire mission-driven people. After hard skills, we look for empathy—because you can’t train it into someone who doesn’t have it—and we build everything else around supporting the people who are providing care. That means competitive pay, clear career development, and benefits that reflect what our care teams need.

As a relatively new company taking over longer-standing communities, here’s what that looks like in practice:

  • Retention is already moving. Wynwood House communities improved staff retention by 38%; Heritage Springs communities improved by 25%.
  • Medical benefits launched April 1st, with strong acceptance among staff. It’s a direct response to one of the most cited reasons caregivers leave the industry.
  • Empathy-first hiring means we’re not just filling seats. We’re building teams that residents and families come to know and trust over time.
  • Ongoing training and defined career paths give our people a reason to stay and grow within our communities.

Investors of record by May 31st are scheduled to receive their first distribution in July.

When a care team is stable, empathetic, and mission-driven, everything else follows—stronger resident relationships, better outcomes, and a community that families recommend. It’s how we protect and build the long-term value of every community we operate.

And that value builds shareholder value.

To invest or to learn more about how we’re building senior care communities worth investing in, visit investasl.com/.

Upcoming Webinar – May 13th

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